New campaign in Sierra Nevada, with activities and a prize draw for free stays and ski passes from 13 to 15 February

This backing from Unicaja reflects its support for economic development in the areas where it operates and for promoting sport

25 NOV 2025

2 Min reading

Unicaja, as the official sponsor of the Sierra Nevada ski and mountain resort (Granada), is once again contributing to the promotion of this natural area and leading national tourist destination, following last season's success, with a new campaign that will allow its customers to benefit from a prize draw and activities for the whole family from 13 to 15 February.

 

Specifically, the bank will raffle two hotel nights among its customers, as well as free ski passes for the resort. Those interested can register and participate in this raffle from 28 November to 31 December through the 'Raffles and Promotions' section available on Unicaja's digital banking platform.

 

Furthermore, Unicaja continues to support the development of sporting and family activities both on the slopes and in other areas of Sierra Nevada, which are open to the general public. The bank will also once again have its own food trucks, which will serve as information points and gift delivery points, as well as offering hot chocolate to skiers and visitors.

 

Unicaja's support for Sierra Nevada, managed by the public company Cetursa, reflects its interest in strengthening its support for the productive fabric and the sectors that drive economic development and employment in its traditional areas of activity, such as Granada and its province.

 

This support is also part of the organisation's firm commitment to promoting sport and its values, raising the profile of different sports disciplines and promoting sport from the grassroots level.

 

 

Sierra Nevada ski and mountain resort

 

The Sierra Nevada ski and mountain resort is one of the most visited and important in Spain. Located in a privileged enclave where the Natural Park and National Park coexist, it is a main player in tourism management and socio-economic development based on the principles of sustainability, protection and conservation of its environment.

 

The resort is open all year round, including during the summer months, offering alternative leisure activities that generate employment and wealth beyond the winter season. Its summer programme includes astro-tourism, ecotourism, hiking, sports events in nature, cultural events and the continuous use of the ski lifts.

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