Unicaja's general manager of Retail Business, Luis Colorado, together with Real Madrid ambassadors Álvaro Arbeloa and Felipe Reyes, among other representatives of both institutions, inaugurated this Tuesday the new Espacio Unicaja-Real Madrid, which, located in the vicinity of the Santiago Bernabéu Stadium, will be a meeting point for the team's fans. Based on the message "Madridista, ésta también es tu casa", the bank has worked, with the collaboration of the Club, to create a themed environment full of references to the history of Real Madrid and with different activity areas.
Luis Colorado remarked that this new space "reinforces our alliance with Real Madrid as the Club's official bank, increasing the visibility of this union of brands". In addition, he emphasized, "this is an unprecedented project in which we have put all our efforts and enthusiasm to offer Madrid fans a new meeting place".
Visitors to this new space will be able to discover memorable objects, remember mythical moments, as well as be surprised by unprecedented details, such as the recreation of the Bernabéu roof as seen from the lawn. They will also be able to entertain themselves by participating in the upcoming Unicaja soccer tournament on the PlayStation platform.
The facilities, located in Madrid's Manuel de Falla Street, number 3, will be open from Monday to Friday, from 9:30 am to 7 pm. Access is free of charge. In addition, it will also be available to receive the public on match days, four hours before each match.
The Espacio Unicaja-Real Madrid will have a manager to provide a commercial response to anyone who needs it and self-service devices where customers can carry out online transactions, such as consulting and subscribing Unicaja-Real Madrid products.
Thus, this new space will also serve as a point of reference for Unicaja's madridista customers who, in addition to all the advantages they obtain from having contracted Real Madrid products, will be able to count on a point of service designed especially for them.
In this sense, it is also a space made available to groups associated with Real Madrid, such as supporters clubs, members, Madridistas, among others, where actions will be carried out especially oriented to this public. For this purpose, the premises have a multifunctional room where conferences, presentations or events can be held.
Multifunctional space
The space is conceived as an open and multifunctional facility, with different themed areas, but, at the same time, adaptable to other needs.
It surprises from the façade, inspired by the roof of the new Santiago Bernabéu Stadium with its characteristic metal louvers and, below, an archway that simulates a dressing room tunnel.
Inside, there is a PlayStation area with a PS5 for customers and visitors to play games and enjoy a unique experience.
The soccer area is located in the central part of the building. In this area, original seats from the old stadium have been installed, and the upper part is completed with a reproduction of the roof of the Nuevo Bernabéu, as seen from the pitch. It also incorporates screens on which Real Madrid's historic moments will be projected.
The basketball corner features a striking transparent wall full of balls and life-size photographs of the team's players. There will also be a commemorative space with representative images of the history of Real Madrid Basketball.
The facilities are completed with an office area and a multidisciplinary room for events, meetings or presentations, decorated with a backlit panel with the image of the New Santiago Bernabeu Stadium, in a plan from the Unicaja Box.
Unique experiences
The visit to this new space completes a series of unique experiences that Unicaja, Real Madrid's official bank, offers to Madrid fans.
During each season, the bank schedules exclusive visits, raffles for tickets and signed jerseys, meetings with legends and sports activities at Real Madrid's facilities, such as the F-8 Tournament for Members and Premium Madridistas.
