Unicaja Banco, Real Madrid’s official bank, and Real Madrid Foundation have renewed their collaboration agreement. The presentation ceremony, held this Monday at the Ciudad Deportiva del Real Madrid in Valdebebas, was attended by Iker Casillas, Deputy General Manager of Real Madrid Foundation; Ana Echenique, Head of Cabinet at Unicaja Banco, and Julio González Ronco, Managing Director of the Foundation.
Since the 2012-2013 season, Unicaja has been collaborating in the sustainability of many social and sports projects for the integration of socially disadvantaged groups through football, such as the socio-sports school in Quinta de Asturias, the programme in the prisons of Villabona (Asturias) and Ocaña II, Toledo (Castilla-La Mancha), and the programme of physical activity for the long-term unemployed, Emprendeporte. In addition, this season will see the start of the socio-sports football school, in collaboration with the Oviedo City Council.
Casillas explained during the event that, in this alliance, ‘Unicaja Banco has chosen education and re-education in values as a means of social intervention and in this, both institutions are completely aligned, because education is the only possible key to change the future’.
For her part, Ana Echenique highlighted ‘the importance of these programmes in promoting equality and integration through sport, as well as transmitting important values such as effort, teamwork and the desire to excel, in line with Unicaja Banco's Corporate Social Responsibility (CSR) work’.
Socially responsible projects
Unicaja Banco has also collaborated in the V Circuito de Carreras Solidarias of Real Madrid Foundation, held in Madrid and Alhaurín de la Torre (Málaga), and it has a charity fund that seeks to ensure that the investments made by its customers also have a direct impact on socially responsible projects.
Thanks to these actions, the development of Real Madrid Foundation programmes is favored. The goal of the said programmes is to improve the lives of people, especially children and groups at risk of exclusion or vulnerability, using sports as a tool for education, cooperation for development and social integration.