unicaja-banco-banco-oficial-real-madrid-2021

Unicaja Banco, following the merger with Liberbank, becomes Real Madrid’s official financial institution

The bank will work with the club on designing financial products aimed at the club's fans

09 AUG 2021

3 Min reading

Unicaja Banco, after having recently completed the merger with Liberbank, has become Real Madrid CF’s official bank, and it kicks off the new season as a financial services provider and sponsor of the Madrid club.

 

This commercial alliance includes making Unicaja Banco the exclusive financial institution sponsor in Spain, under the agreement entered into between Liberbank and Real Madrid last year.

 

The continuity of this agreement will strengthen its scope in light of the increased size of the institution resulting from the merger, both in terms of customers and geographical coverage and in other areas of its financial activity, with the subsequent advantages for current and future customers and Real Madrid fans.

 

Additionally, the agreement with Real Madrid will allow Unicaja Banco to improve its brand awareness, as well as to attract new audiences through the club’s digital reach.

 

As a continuation of the commercial relation held so far by Liberbank, Unicaja Banco will work with Real Madrid on designing new financial products aimed at the club’s funs, such as the existing Real Madrid Card and Mortgage, which remain in force and will continue to be sold through the financial institution’s platforms and will soon be available in the regions of origin of Unicaja Banco.

 

Likewise, new promotions, draws and exclusive experiences will be created for the bank’s customers across all club sections, both men’s and women’s football and basketball teams, with special attention paid to members and fans.

 

Exclusive benefits

 

Over the last season, Real Madrid fans had the chance to enjoy exclusive advantages, such as the draw of signed jerseys, official products, discounts and access to virtual meetings with Real Madrid legends and current players. If the health situation so allows it, those experiences could be more accessible this season.

 

The continuity of the commercial alliance between Unicaja Banco and Real Madrid, for a second consecutive season, will also see the bank’s support to women’s sport. In fact, last year it became, through Liberbank, founding sponsor of Real Madrid women’s football team.

 

The merger under which Unicaja Banco has absorbed Liberbank, completed on 30 July, results in the creation of the fifth-largest bank in the Spanish financial system in terms of volume of assets, with a broad and diversified presence across the country and being the leading bank in six autonomous regions, with a sound and healthy balance sheet.

  • Institucional
  • Productos y servicios

Noticias relacionadas

Fundación Caja Duero and Unicaja Banco inaugurate in Salamanca an exhibition of artwork by teachers and pupils of San Eloy School

Fundación Caja Duero and Unicaja Banco inaugurate in Salamanca an exhibition of artwork by teachers and pupils of San Eloy School

The exhibition features 57 works by 34 outstanding artists 14 SEPT. 2022
Read news
Unicaja Banco sponsors Mérida Farinato Race, which expects participation of athletes from several Spanish regions

Unicaja Banco sponsors Mérida Farinato Race, which expects participation of athletes from several Spanish regions

An obstacle course through extremely tough terrains which will be held on 10 and 11 September and which will test the participants’ ability, dexterity, limits and capacity for self-improvement 09 SEPT. 2022
Read news
Unicaja Banco collaborates once again with eCongress Málaga, a benchmark event for digital marketing and e-commerce professionals

Unicaja Banco collaborates once again with eCongress Málaga, a benchmark event for digital marketing and e-commerce professionals

Unicaja Banco supports, as the only sponsoring financial institution, the tenth edition of eCongress Málaga, an event on e-commerce, social media and digital marketing which will take place this Saturday 10 September at Malaga Trade Fair and Congress Center (Fycma). 06 SEPT. 2022
Read news

For Unicaja Banco S.A., the holder of the web page, it is important to adapt to your tastes and preferences, for which we use own and third-party cookies, that gather connection data that may be linked to your registration user name, the purpose of which is to measure traffic and user interaction with the web page, to help to improve operation of the web content, as well as the services and products offered, preparing behaviour profiles, while always protecting your privacy. You may transparently choose the configuration that suits you best, without that causing any change in your usual operations.