Unicaja joins the Advisory Board of the Peñarroya Chair of Tourism at San Telmo Business School, with the intention of promoting research in relation to the tourism industry and setting strategies for its strengthening.
This collaboration reinforces the commitment of both entities to excellence and innovation in the tourism sector at a national level. Likewise, with this support, the financial institution contributes to the support and development of the Chair's training and research activities.
The Advisory Board, which Unicaja joined at its annual meeting on Tuesday, held in Malaga, aims to set the lines of research and define the activities to be developed by the Chair, in order to improve and consolidate the tourism industry and its competitiveness.
This work is materialized in the development, together with the protagonists of the tourism sector, of those elements that allow them to promote a sustainable and competitive development. In addition, it aims to bring together the main tourism representatives to move forward together towards new development opportunities.
By joining the Peñarroya Chair, Unicaja reaffirms its commitment to innovation and sustainability in tourism, joining a space committed to promoting knowledge and innovation in the tourism sector, strengthening the management and leadership of its institutions and sustainable and competitive development.
Unicaja supports research and strengthening in the field of the tourism sector with the aim of promoting the economic and social development of Spain and contribute to its consolidation as an international benchmark in excellence and sustainability.
Within this framework, and within the scope of its sustainability policy, the financial institution places value on quality tourism and emphasizes the promotion of initiatives that encourage innovation, sustainable development and competitiveness of tourism companies, collaborating with academic institutions and specialized organizations.
About Unicaja
Unicaja is one of the main banks in the Spanish financial system and a listed company on the IBEX 35, with a solid base of four million customers. In fact, it is a main bank in six autonomous communities, its regions of origin (Andalusia, Asturias, Cantabria, Castilla-La Mancha, Castilla y León and Extremadura), an is also present in other markets such as Madrid, Ceuta and Melilla, where it maintains a traditional presence.
About the Peñarroya Chair of Tourism
The Peñarroya Chair of Tourism is an academic initiative of San Telmo Business School, based in Malaga and supported by the Peñarroya Group and other leading companies in the sector. Its aim is to bring together representatives from the business, institutional and tourism sectors to promote knowledge and innovation in the sector, strengthen the management and leadership of its institutions and promote sustainable development.
