‘The you language': a commitment to customer proximity through a positioning based on direct and transparent messages

Unicaja quiere poner en valor, de este modo, una forma de hablar más conectada con el día a día del usuario

12 FEB 2025

2 Min reading

Unicaja is launching a new positioning campaign characterized by its proximity to customers and which, under the slogan ‘El idioma tú’ (The you language), aims to convey to its target audience a message based on a new language in which the user is the protagonist. A way of speaking that is more direct and connected to their daily lives.

 

The bank’s positioning underlines its aim of “knowing you, listening to you, understanding you and being at your side to always give you what you need”. Moreover, it adds, “to ensure that a single word becomes a whole language: yours”.

 

With this strategy, Unicaja wants to emphasize that it is always by its customers' side to know what they need at all times, listening and connecting with them, with what matters to them and what they like.

 

In addition, the bank seeks to find the best solution to make the client's projects a reality, and this leads it to explain each product and service in a simple and transparent manner.

 

This action also highlights, through simple language, the importance of evolving with the customer to accompany them throughout the different stages of their life and thus make each of their plans a reality.

  

This is summarized in the claim 'El idioma tú', with which Unicaja wants to reach all the segments that make up its public: general, family, youth, business, agriculture and private banking.

 

Financial soundness and solvency

 

Unicaja, with more than four million customers, is one of the leading banks in the Spanish financial system and has a proven track record of solvency and financial soundness.

 

The bank is characterized by its universal banking and sustainable business model, oriented to retail business, under a prudent management of its commercial strategy and risk profile, socially responsible, which places quality, innovation and digital transformation as a priority, and incorporates technology to improve customer service and the bank’s efficiency.

  • Institucional
  • Productos y servicios

Noticias relacionadas

Colaboración con la Hermandad del Cristo de la Salud de Antequera por su 350º aniversario

Colaboración con la Hermandad del Cristo de la Salud de Antequera por su 350º aniversario

La Hermandad del Santísimo Cristo de la Salud y de las Aguas y Ánimas de San Juan de Antequera celebrará el 14 de septiembre, con el apoyo de Unicaja, una misa pontifical por la conmemoración de su 350º aniversario fundacional 05 SEPT. 2025
Read news
Ampliada a octubre la ‘Requetecuenta digital’, que remunera el ahorro de nuevos clientes con hasta un 3% TAE el primer año

Ampliada a octubre la ‘Requetecuenta digital’, que remunera el ahorro de nuevos clientes con hasta un 3% TAE el primer año

La entidad prorroga hasta el 31 de octubre la promoción para los nuevos clientes que contraten la ‘Requetecuenta digital’, que ofrece una rentabilidad de hasta el 3% TAE durante los primeros 12 meses 03 SEPT. 2025
Read news
Unicaja, patrocinador del Festival de Ópera de Sevilla 2025

Unicaja, patrocinador del Festival de Ópera de Sevilla 2025

La entidad financiera se suma así a este proyecto bienal que promueve el Ayuntamiento de Sevilla y que celebrará su primera edición del 25 de septiembre al 12 de octubre 02 SEPT. 2025
Read news