Unicaja is launching a new positioning campaign characterized by its proximity to customers and which, under the slogan ‘El idioma tú’ (The you language), aims to convey to its target audience a message based on a new language in which the user is the protagonist. A way of speaking that is more direct and connected to their daily lives.
The bank’s positioning underlines its aim of “knowing you, listening to you, understanding you and being at your side to always give you what you need”. Moreover, it adds, “to ensure that a single word becomes a whole language: yours”.
With this strategy, Unicaja wants to emphasize that it is always by its customers' side to know what they need at all times, listening and connecting with them, with what matters to them and what they like.
In addition, the bank seeks to find the best solution to make the client's projects a reality, and this leads it to explain each product and service in a simple and transparent manner.
This action also highlights, through simple language, the importance of evolving with the customer to accompany them throughout the different stages of their life and thus make each of their plans a reality.
This is summarized in the claim 'El idioma tú', with which Unicaja wants to reach all the segments that make up its public: general, family, youth, business, agriculture and private banking.
Financial soundness and solvency
Unicaja, with more than four million customers, is one of the leading banks in the Spanish financial system and has a proven track record of solvency and financial soundness.
The bank is characterized by its universal banking and sustainable business model, oriented to retail business, under a prudent management of its commercial strategy and risk profile, socially responsible, which places quality, innovation and digital transformation as a priority, and incorporates technology to improve customer service and the bank’s efficiency.
