Unicaja Banco reaffirms its support to Sierra Nevada (Granada) ski and mountain resort –managed by the public company Cetursa-, following the recent renewal of the agreement under which the financial institution remains as official sponsor of the ski resort and of the sporting and cultural activities organized there during the summer.
The renewal of the agreement with one of Spain’s most visited ski and mountain resort has been signed by the Unicaja Banco Head of Institutional Relations and Relations with Stakeholders, Fernando Ríos, and by the Cetursa Sierra Nevada Managing Director, Jesús Ibáñez.
Unicaja Banco’s sponsorship of Sierra Nevada ski and mountain resort reflects its interest in reinforcing its support to the productive fabric and the sectors driving the economic development and job creation, both in Andalusia in general and in the Granada province in particular, especially in the current situation caused by the COVID-19 pandemic. It also outlines the bank’s support to the promotion of tourism and sport, as well as to the values that the latter represents.
Furthermore, with the agreement, Unicaja Banco, under its Corporate Social Responsibility (CSR) and sustainability policy, fosters the commitment to respect and preserve the environment, as Sierra Nevada is a protected natural area and biosphere reserve, and it contributes to the development of actions aimed at the protection of this natural space.
In that line, the bank is committed to the 10 Principles of the Global Compact, to the 2030 Agenda and to the achievement of the 17 Sustainable Development Goals (SDGs).
Sierra Nevada ski and mountain resort
Sierra Nevada ski and mountain resort is one of Spain’s most visited ski resorts. Although this season has been quite atypical due to the COVID-19, Sierra Nevada has been the peninsula station with more opening days since it opened on 18 December 2020, and it has offered 122 days of ski this season, one of the highest figures among ski resorts in Europe.
However, activities in this resort are not limited to the winter season. In fact, it remains open during summer months, when it offers alternative leisure activities, thus contributing to employment creation and wealth generation throughout the year. Summer activities include astro-tourism, ecotourism, hiking, sport in nature, cultural events and the use of ski-lifts.