Unicaja Banco has joined the campaign to support local shops promoted by Leon City Hall and by the Chamber of Commerce, under which nearly €2 million in coupons will be distributed for families to spend in the city’s shops.
Unicaja Banco’s support to this initiative falls within its ongoing support to companies, to the self-employed and to shops, especially over the last months of the coronavirus pandemic.
The initiative has been presented today by Leon mayor, José Antonio Diez, and by the president of Leon Chamber of Commerce, Javier Vega, together with the Regional Manager of Unicaja Banco in Leon, Margarita Serna, among others.
From Wednesday 1 July, consumers can acquire these €10 coupons, they will pay €7.5, and the Leon City Hall will contribute the remaining €2.5 euros. The City Hall allocates €500,000 to launch this initiative to promote local shops and to boost Leon economy.
Diez has explained that this program is based in the issuance of coupons to promote purchases in local shops affected by the restrictions imposed by the Covid-19 pandemic. This way, 25% of the purchases made in the shops participating in this campaign will be subsidized. A total of 194,000 coupons with a face value of €10 will be issued.
The mayor explains that this action has double goal: it intends to support family economy in moments of economic uncertainty, and it also provides liquidity to the local economic fabric with a view to facilitating its continuity.
“We have widened the campaign to include all kind of shops, the most affected by these three months of closure and the negative consequences that this crisis will bring, and therefore it will be possible to buy food, clothes, shoes and accessories, books, stationery, parapharmacy and hygiene products, and why not, also jewels”, he added.
Unicaja Banco commitment to Castilla y Leon
Unicaja Banco’s support to this initiative falls within the bank ongoing support to businesses, to the self-employed and to shops, especially over the last months of the coronavirus pandemic.
In particular, in Castilla y Leon, Unicaja Banco, as a bank of reference in the region, has joined the liquidity measures for companies created by the Junta through Iberaval and the Instituto para la Competitividad Empresarial.
