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Unicaja Banco collaborates with Malaga Videogame Week, event to be organized before Gamepolis 2019

Unicaja Banco collaborates with Malaga Videogame Week, an event to be organized before Gamepolis 2019, the main videogame festival in Andalusia. The goal of this initiative, which will take place from 12 to 21 July, is to enliven to the city through activities related to the world of videogames, like competitions, free game areas, contests, meetings with professionals or awards.

25 FEB 2019

4 Min reading

Unicaja Banco’s participation falls within the support that the financial institution provides to entrepreneurship and to new emerging business models, as well as to young digital talent.

 

It also shows its support to the young and to recreational activities gathering thousands of young people interested in new technologies and e-sports, as well as in the design, organization and promotion in the field of entertainment and technology. In this sense, Unicaja Banco collaborates with the third edition of FreakCon, the comics, series and videogame convention.
 

Unicaja Banco collaborates with Malaga Videogame Week, an event to be held organized before Gamepolis 2019, the main videogame festival in Andalusia. The goal of this initiative, which will take place from 12 to 21 July, is to enliven the city through activities related to the world of videogames, like competitions, free game areas, contests, meetings with professionals or awards.

 

The initiative has been presented today at the Polo de Contenidos Digitales (Digital Content Hub), with the presence of the City Mayor, Francisco de la Torre, accompanied by Unicaja Banco’s Head of Strategic Segments, Pedro Armendáriz; by Malaga City Councilor of Innovation and New Technologies, Mario Cortés, and by the Director of Gamepolis Videogame Festival, Javier Ramos, just to mention a few.

 

Unicaja Banco’s participation falls within the support that the financial institution provides to entrepreneurship and to new emerging business models, as well as to young digital talent. It also shows its support to the young and to the promotion and fostering of actions leading to an improvement of the educational and training offer in the areas where it operates.

 

In this sense, Unicaja Banco puts at the disposal of young people Espacio Joven Uni, a digital meeting point for the promotion of training, employment, entrepreneurship and leisure with values. Within this last axis, the ‘Gamer’ space should be mentioned (www.espaciojovenuni.com/gamer), with contents related to the world of videogames as a way of entertainment or as a professional career in its multiple fields: programming, animation or script writing, for example.

 

The collaboration of the financial institution with this activity also falls within its support to leisure activities and events which, as Gamepolis 2019, gather thousands of young people interested in new technologies and e-sports, as well as the within the support to the design, organization and promotion in the area of entertainment and technology. Likewise, Unicaja Banco collaborates with the third edition of FreakCon, a comics, series and videogame convention.

 

Malaga Videogame Week

 

Malaga Videogame Week, with several activities, will be the prelude to Gamepolis 2019, which will take place from 19 to 21 July. Exhibitions, free game areas, conferences and meetings with professionals, among other activities, will turn Malaga into a leader of the videogame industry.

 

The event will start with the inauguration of an exhibition on the Gamepolis trajectory in Larios Street, composed by 40 graphic media, showing the different contents offered by the festival. It will be followed by the roll up of a double-decker Nintendo Switch truck with many entertainment possibilities, accompanied by videogame competitions, contests, draws and cosplay exhibitions, among other events.

 

Additionally, La Fábrica del Videojuego and Escuela de Videojuegos y Arte Digital (EVAD) will organize several activities related to videogame projects and programs. The Observatorio de las Nuevas Tecnologías will gather experts, producers, professionals, brands, students, trainers and entrepreneurs involved in sectors such as immersive experiences, artificial intelligence, Internet of Things, e-sports or virtual and augmented reality.

 

The agenda is completed with the Best Indie Videogames Awards, which will reward the most important figures in the sector in categories such as Best Videogame of the Year or Best Indie Videogame.

 

In addition to Unicaja Banco’s collaboration, Malaga Videogame Week is organized by Kaiju Entertainment and has the support of Malaga City Council, Junta de Andalucía, Polo de Contenidos Digitales, Diputación de Málaga and Nintendo.

  • Responsabilidad Social Corporativa

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