Unicaja and Real Sporting de Gijón have signed an agreement under which the financial institution renews its support for the team as an official sponsor. The partnership will initially run for two seasons, until 2028.
One of the key elements of the agreement will be the joint development of an official Real Sporting de Gijón card, featuring a design linked to the team and aimed specifically at the red-and-white supporters.
As an official sponsor, Unicaja will have a presence across various media platforms at El Molinón – Enrique Castro Quini stadium, at the Mareo Football Academy and on the club’s digital channels. The organisation will also be featured on the ‘El Molinón Tour’ and will run promotional campaigns, match-day experiences, prize draws and other initiatives aimed at Sporting fans.
Furthermore, collaboration between the two organisations will be fostered to develop financing solutions designed to make it easier for season-ticket holders, supporters and the club’s customers to access certain products and services offered by Real Sporting de Gijón.
For Unicaja’s head of Communications and Brand Image, Fernando Ríos, “this agreement strengthens our relationship with Real Sporting de Gijón and allows us to get closer to its supporters. We want to stand by the club and help create useful initiatives and experiences that strengthen the bond with its supporters”.
For his part, Joaquín Alonso, the Club’s Vice-President for Institutional Affairs, thanked Unicaja for “its support, collaboration and closeness”. “We are delighted to be able to renew this agreement and strengthen our relationship; it is sure to be fruitful for the entire Sporting community,” he added.
Unicaja and Sporting have a long history of collaboration, and the new agreement builds on that relationship, incorporating new opportunities for visibility, promotional initiatives and experiences linked to the club and its supporters.
This sponsorship forms part of Unicaja’s support for sporting projects capable of generating social and economic value in the areas where it operates, strengthening its relationship with customers and bringing new initiatives to the public and supporters.
