Chart-topping artists including María Becerra, Juan Magán, Íñigo Quintero, Saiko, JC Reyes, Kidd Keo and Polimá headlined this year’s Boombastic Asturias, one of Spain’s fastest-growing urban music festivals, bringing together some of the biggest names in urban, pop and electronic music.
They were joined by other well-known acts such as Chanel, DJ Nano, Funzo, Marlena and Malmö 040, creating a diverse line-up that strongly resonated with younger audiences.
Unicaja also had its own dedicated festival space, where attendees enjoyed exclusive experiences and branded giveaways, including sunglasses and cup holders.
Connecting with younger generations
Through its partnership with Boombastic Asturias, Unicaja continues to strengthen its connection with younger audiences by engaging with them in the leisure and entertainment spaces they enjoy most.
The bank offers a comprehensive range of financial and lifestyle services under its ‘This is Uni’proposition, designed to help young people manage their finances in a simple, accessible and flexible way that fits their everyday needs.
With this initiative, Unicaja aims to further establish itself as the bank of choice for younger generations, combining practical banking solutions with experiences, benefits and added-value services tailored to their lifestyle.
