Unicaja held, over the past two days, its 22nd Convention at its headquarters in Málaga, an event that brought together more than 300 executives from across the Group, with the aim of sharing the results of the first year of the 2025–2027 Strategic Plan, addressing the main challenges facing the organisation and strengthening internal collaboration as a lever to continue advancing its implementation.
Under the slogan ‘Cuando sumamos, crecemos’, the Convention has enabled management teams to align themselves around a shared vision, based on coordination between departments, customer focus and prudent management geared towards sustainable growth. The event also served to recognise the commitment and effort of the teams in developing the Plan during its first year.
In its review of the first year, the bank assessed the progress made in line with the performance reflected in the 2025 results, characterised by improved profitability, a solid capital and liquidity position, and risk management aimed at preserving the quality of the balance sheet. On this basis, management has emphasised the importance of consolidating the progress made and focusing the next phase of the Plan on consistent and uniform implementation across the entire organisation.
During the sessions, the bank’s senior management, led by the chairman, José Sevilla, and the CEO, Isidro Rubiales, analysed the upcoming priorities, with a particular focus on the customer experience, the enhancement of digital capabilities, and progress towards the goal of becoming a conversational bank, as key areas for continuing to strengthen Unicaja’s value proposition in an increasingly competitive environment. Against this backdrop, the bank has emphasised the need to maintain common standards, simplify processes and strengthen coordination between departments to deliver a consistent and distinctive experience across all regions.
The Convention also had a distinctly participatory nature, aimed at fostering dialogue, sharing perspectives on the implementation of the Plan and consolidating a cross-functional working model. In this regard, internal initiatives were shared in areas such as multi-channel customer service and process improvement, aimed at optimising collaboration between the branch network and central services, with the aim of streamlining customer service and facilitating the daily work of the teams closest to the customer.
Participants included, in addition to Unicaja’s senior management, executives from central services, a broad representation from the branch network and business areas, as well as technical staff and managers from Group companies.
A shared vision to keep moving forward
During his address, the bank’s chairman, José Sevilla, noted that “the first year of the Strategic Plan confirms the importance of sharing results and lessons learnt to continue moving forward with a common vision”. In this regard, he emphasised that “when we combine capabilities and experience, we grow as an organisation and strengthen a long-term project based on customer proximity, financial soundness and responsible governance”.
For his part, Unicaja’s CEO, Isidro Rubiales, highlighted that “this meeting is a vital forum for discussing results, addressing challenges realistically and recognising the teams’ efforts”. “The strategy is reflected in our day-to-day work,” he stated, “in how we work together, how we improve our processes and how we offer a better experience to our customers”.
Looking ahead to the coming months, Unicaja will continue to develop the Plan’s priorities, moving forward with rigorous and coordinated implementation, supported by the organisation’s joint efforts. Within this framework, the bank reaffirms its commitment to a model of banking that is customer-focused, efficient and long-term oriented, in which combining capabilities and experience is essential for continued growth.
