Unicaja is joining Boombastic Asturias as a sponsor for the first time; this urban music festival will take place from 16 to 18 July in Llanera, featuring prominent artists such as María Becerra, Juan Magán, Íñigo Quintero, Saiko, JC Reyes, Kidd Keo and Polimá. To mark the occasion, it is launching a campaign offering 200 general admission tickets to attend the event.
The promotional offer is aimed at the first 200 young people who become customers by 15 June and sign up for this campaign. They can do so via Digital Banking, in the ‘Prize Draws and Promotions’ section, or at any of the bank’s many branches. Tickets will be allocated in order of registration for the promotion.
In addition, the bank will have its own stand at the festival, where it will offer exclusive experiences and gifts, such as sunglasses and cup holders.
Boombastic Asturias, with an expected attendance of 55,000 people per day, boasts a high-profile line-up for this year’s edition, headlined by some of the most popular artists on the national and international scene, such as María Becerra, Juan Magán, Íñigo Quintero, Saiko, JC Reyes, Kidd Keo and Polimá, who are leading figures in the urban, pop and electronic genres.
Joining them to round out the line-up are other well-known names such as Chanel, DJ Nano, Funzo, Marlena and Malmö 040, creating a diverse musical programme tailored to a young audience.
Unicaja's support for young people
Through this initiative, Unicaja is strengthening its position in the youth segment, bringing the brand closer to the leisure and entertainment venues where this audience gathers.
The bank’s offering for this segment, part of its 2025–2027 Strategic Plan—which places the customer at the centre and tailors the offering to specific needs at different life stages—is designed for everyday life—accounts, cards, payments and digital banking—with specific terms and associated benefits.
Specifically, the bank offers a comprehensive value proposition of services (financial and non-financial) called ‘This is Uni’, designed to support young people in managing their financial lives in a simple, accessible way that is tailored to their needs.
With this offering, the bank aims to establish itself as the go-to bank for the youth segment, combining everyday financial solutions with benefits and experiences that provide added value.
Boombastic Asturias
Boombastic Asturias is one of the leading festivals for urban, pop and electronic music, having established itself as one of the summer’s major musical events.
With a programme aimed at a young audience and combining different styles, the festival will take place on 16, 17 and 18 July in Llanera, with an expected attendance of 55,000 people per day.
Unicaja sponsored Boombastic Costa del Sol 2025, held in Málaga, which brought together artists such as Saiko, Melendi, Steve Aoki and Marina Reche, amongst others.
