Unicaja has launched ‘emocionaT’, a new promotional space designed to bring its customers exclusive experiences, raffles and special promotions linked to sport, culture and leisure, within the framework of its commitment to offering added value beyond traditional financial services.
Through this landing, the entity brings together in a single digital environment the sponsorships and collaborations it maintains with different sports and leisure entities, providing its clients with preferential access to events, unique experiences and exclusive discounts. The objective is to reinforce the entity's value proposition, offering clients benefits that can go beyond traditional financial products.
Among the advantages available at 'emonioaT' include raffles and promotions managed through Digital Banking with prizes such as meetings with athletes, exclusive visits, trips or stays, as well as preferential access to sporting and cultural events. This space will be updated periodically, incorporating new proposals and content.
The new space also includes content related to sports and the different Unicaja cards, linked to sports entities and leisure destinations, with which the bank has sponsorship and collaboration agreements such as Real Madrid, Unicaja Baloncesto, Málaga CF, Real Oviedo or the Sierra Nevada ski and mountain resort.
Accessible and innovative bank
With emocionaT, Unicaja strengthens its positioning as a customer-focused, innovative institution committed to offering initiatives that connect with clients’ real interests and enhance their overall banking experience.
This initiative is part of the 2025–2027 Strategic Plan, which prioritises improving the customer experience and developing a stronger, longer-lasting relationship model.
In this context, the bank also continues to make progress in incorporating new technological capabilities aimed at optimising the customer experience, equipping its Digital Banking services with greater functionality, security, and ease of use.
