Unicaja is strengthening its position in the large corporate segment with the launch of a specialised brand, ‘Unicaja Empresas’, under which it presents a unified range of services aimed at larger companies and business groups, whilst reinforcing its specialised customer service model.
The large corporate segment currently has over 10,700 clients and is supported by a network of more than 30 specialised centres across Spain, as well as over 140 account managers, organised within the Corporate Banking and Business Banking divisions, enabling the bank to offer a differentiated service tailored to the needs of large corporations and major companies.
The creation of the ‘Unicaja Empresas’ brand forms part of the bank’s 2025–2027 Strategic Plan, which identifies the business banking sector as one of its key priorities. Under the slogan ‘The bank to grow with’, the new brand brings together financing capabilities and specialist advisory services, designed to accompany businesses through every stage of their operations and support their growth and internationalisation processes.
This specialised network offers a wide range of high value-added products and services, with an approach based on proximity, specialisation and professional advice, alongside innovation, digitalisation and sustainability. In fact, in 2025, financing linked to ESG criteria exceeded €1,000 million in new business in this segment.
The Strategic Plan also focuses on boosting working capital and international business as key drivers of growth within ‘Unicaja Empresas’.
Furthermore, the bank is directing its strategy both towards developing relationships with existing customers, strengthening their loyalty, and towards attracting new businesses, fostering solid, long-term relationships within the business community.
Unicaja has developed a dedicated digital banking platform for businesses and is making progress in optimising its processes to enhance operational agility in its dealings with large companies, in line with the specialised service model underpinning ‘Unicaja Empresas’.
In this context, Unicaja has set itself the target of increasing its market share in this segment by 50 basis points over the strategic cycle, representing 40% growth over three years.
“The creation of ‘Unicaja Empresas’ allows us to explain more clearly and coherently the scope of our offering for large companies, with a specialised range of services and the ability to provide personalised advice tailored to their actual needs,” said Jesús Ruano, general manager of Business Banking.
He also emphasised that, with this initiative, the bank is positioning itself even closer to businesses. “We want to be a strategic partner and, to this end, we provide them with specialised centres and professional advice, enabling them to meet their specific requirements. Our portfolio of products and services is constantly evolving to anticipate our clients’ needs and provide them with a multi-channel response, guaranteeing round-the-clock support. We provide them with bespoke solutions,” he added.
