Unicaja, as the official sponsor of Sierra Nevada ski and mountain resort (Granada), has launched two new debit cards featuring this winter resort. The financial institution is thus reinforcing its commitment to mountain sports and snow lovers, while also demonstrating its commitment to personalizing financial services.
On both cards, winter sports, snow, and blue skies take center stage alongside the Unicaja and Sierra Nevada logos. The model featuring a person skiing is aimed at the general public, while the one highlighting snowboarding is for the younger segment.
The new cards are now available at Unicaja branches and will soon be available through digital banking (website and app).
These products are part of Unicaja's strategy to support Sierra Nevada, managed by the public company Cetursa, as well as of its interest in strengthening support for the productive fabric and sectors that drive economic development and employment in the areas where it operates.
It is also part of the bank's firm commitment, in line with its model of community banking, to promoting sport and its values. To this end, it collaborates in the development of sporting and family activities both on the slopes and in other venues in Sierra Nevada, which are open to the general public.
The launch of these cards is in addition to other initiatives promoted by Unicaja, such as the prize draw for two nights in a hotel from February 13 to 15 and ski passes.
Customers have until 31 December to register for this promotion. All they need to do is log in to Unicaja's Digital Banking and then go to ‘Prize draws and promotions’.
The organization will also once again have its own food trucks, which will serve as information points and gift delivery points, as well as offering hot chocolate to skiers and visitors.
Ski and mountain resort
The Sierra Nevada ski and mountain resort is one of the most visited and important in Spain. Located in a privileged setting, where the protected areas of Natural Park and National Park coexist, it is a benchmark in tourism management and sustainability.
The resort remains open throughout the year, including during the summer, when it offers alternative leisure activities, generating employment and wealth beyond the winter season.
