Unicaja has launched a new digital broker, which aims to facilitate its customers' investment operations by simplifying the purchase and sale of securities in national and international markets, providing them with greater autonomy, flexibility and analysis capacity.
The new platform is part of the bank's digital innovation strategy, aimed at offering competitive, personalized financial solutions aligned with the needs of today's investors.
This tool is included among the latest technological improvements carried out by Unicaja Banca Privada and which are adapted to its range of top-level products, with open architecture, and to the advisory services and discretionary management of premium portfolios that it offers according to different investment profiles.
Features of the new online broker
Unicaja's online broker incorporates advanced functionalities that substantially improve stock market operations for the bank's customers, with analysis tools, flexible trading and access to global markets.
Thus, customers can operate in fixed income and equities, both in national and international markets; execute market orders and manage corporate operations such as takeover bids and capital increases, and access detailed portfolio analysis, with monitoring of profitability and time evolution.
Users can also create virtual portfolios, select favorite securities and access detailed information in real time. In addition, the platform includes market data visualization through interactive charts, highlighted indexes and a predictive search engine that streamlines navigation.
Digital innovation at the service of customers and of the commercial network
"This new broker allows the bank to advance in our commitment to digitalization and innovation. Our goal is to offer our customers financial solutions that translate into an agile, secure and personalized investment experience," said the head of Private Banking, Personal Banking and Investment Products at Unicaja, Javier López de Heredia.
Unicaja bases one of its strategic lines on digital innovation and the continuous improvement of financial services, positioning itself as a modern, customer-focused entity, while consolidating its offering of advisory and portfolio management services through Unicaja Banca Privada.
