The Edufinet Project on financial education, promoted by Unicaja and Fundación Unicaja, has kicked off the 2024-2025 academic year in Andalusia with the development of new financial and digital education workshops, aimed specifically at senior citizens, in several municipalities in the provinces of Cordoba, Granada, Huelva and Malaga.
The aim of these training sessions is for the senior segment of the population to acquire the necessary knowledge and skills to enable them to manage their personal finances with sufficient autonomy, as well as to improve their skills, especially in the use of digital banking tools and services, and in cybersecurity. In this way, the aim is to facilitate their technological transition, taking into account the digital transformation process that society is currently undergoing and that affects this group to a greater extent.
In this regard, since mid-September, the Edufinet Project has given a dozen face-to-face workshops, which have benefited more than 100 people in Cordoba, Granada, Huelva and Malaga.
At the same time, Edufinet continues its educational and informative work through its profiles on social networks and podcast platforms, and plans to start new editions of its financial education workshops for young people and children in the near future.
The financial education sessions for senior citizens are part of Edufinet's commitment to bring the keys to the financial world closer to all demographics, in general, and especially to those over 60 years of age, to ensure that they make the right decisions in the area of the economy and finance, and to help them prevent and detect possible fraud and risks in various channels and in online transactions. In fact, they are a group of interest within this financial education program, as evidenced by the implementation over time of various training actions aimed at this demographic, which are spread throughout the year.
Edufinet's initiative for Financial Education for Senior Citizens has recently been awarded the Finance for All 2024 Award, granted by the Financial Education Plan, in the category of best financial education initiative.
Specifically, this financial education project has carried out, in the past year, nearly 170 specific training workshops for the over-60s. During this period, more than 6,100 seniors participated in these financial education sessions, while the number of views exceeded 11,000 in 20 online sessions.
Financial and digital education for seniors
During these sessions, which lasted approximately two hours, members of the Edufinet Project team taught attendees basic notions about the world of finance, in general, applicable in their daily lives, with special attention to the use of ATMs and digital banking (in its web and mobile application formats).
Among other objectives, it also seeks to enable these people to benefit from the opportunities and advantages offered by the current digital environment, while at the same time informing them of the challenges and risks it entails. Precisely for this purpose, they have also been provided with useful information on cybersecurity, related to the world of finance, as well as examples and practical advice to help them detect and protect themselves from possible cyber risks, when they carry out any type of online financial transaction in their daily lives.
Likewise, to facilitate the application of the knowledge acquired and their adaptation to digital banking, the use of technological tools has been made available to them to carry out the most common operations in a simulated practical environment.
Edufinet Project, a pioneering inititative
The Edufinet Project, which will have been running for two decades in 2025, is one of the pioneering financial education programs in Spain. It currently collaborates with ten institutions and business organizations, as well as with 17 universities.
Its website (www.edufinet.com) offers a wide variety of content, with practical and educational information on the financial world, which can be consulted through different sections (Edufinext, Edufiemp, Edufitech, Edufiblog, Edufisport, Edufiagro and Edufiacademics). Other lines of action include courses and conferences (in-person and online) and publications, in addition to the educational work carried out through its social media profiles (YouTube, Facebook, X, LinkedIn, Instagram and TikTok), and the podcast platforms iVoox and Spotify, with adapted formats.
Since it was launched, almost 260,000 people have participated in person in the various seminars, workshops, courses and conferences it has organized. In fact, its web pages have accumulated more than 20 million visits to date, with access from almost 180 countries.
Its work has been recognized during this time with various awards, including several distinctions in the CECA Social Work and Financial Education Awards, as well as the Finance for All 2024 Award, granted by the Financial Education Plan, in the category of best financial education initiative.
