Unicaja, awarded at the DEC Awards as the best innovation project for MarÍA, its conversational banking prototype

This model of conversational banking allows customers to interact by speaking

20 JUN 2024

2 Min reading

Unicaja has been awarded in the 11th DEC Awards, in the category of 'Best innovation project to boost customer experience', for its innovation prototype called MarÍA.

 

Unicaja presented its voice avatar, designed to promote financial inclusion, as a candidacy for these awards, finally winning in this category, which received more than fifty projects and which highlights a proposal ahead of its time to improve the customer experience.

 

During the DEC Awards gala, which took place last Wednesday in Madrid, Unicaja's Head of Change Management, Daniel Gálvez, the Head of Fraud Control, Dinella Aguilera, and the Head of Artificial Intelligence, Javier Porras, collected the award on behalf of Unicaja.

 

Interaction with MarÍA

 

The customer can interact with MarÍA to perform their banking operations simply by speaking, without the need to use keywords. Security improves in the digital channel through voice biometrics, which replaces traditional passwords.

 

As MarÍA provides an easy interaction, this not only enhances the experiences of customers who are already digital, but also drives the digitization of those who are not, such as the elderly or the disabled, thus continuing to advance financial inclusion.

Precisely, the strategic lines of the bank include the improvement of its digital capabilities, but also the integration of sustainability and its social commitment.

 

DEC is an association driven by professionals who are leaders in the field of customer experience and aims to be an international benchmark in this area. To this end, it develops initiatives and organizes activities that provide its members with a global vision, meeting opportunities, training, professional growth and visibility.

  • Institucional
  • Responsabilidad Social Corporativa

Noticias relacionadas

Unicaja recibe la medalla del centenario de la FIDMA por parte de la Cámara de Comercio de Gijón

Unicaja recibe la medalla del centenario de la FIDMA por parte de la Cámara de Comercio de Gijón

La entrega oficial se ha realizado al presidente y al CEO de Unicaja, en el Palacio de Revillagigedo. Es un distintivo que la institución cameral otorga para reconocer a aquellas personas, organismos o empresas comprometidos con FIDMA 17 OCT. 2025
Read news
La Seminci, patrocinada por Unicaja, presenta su 70 edición, que contará con más de 200 títulos

La Seminci, patrocinada por Unicaja, presenta su 70 edición, que contará con más de 200 títulos

La Seminci, de la que Unicaja es patrocinador, ha presentado este viernes en Valladolid algunas de las claves de su nueva edición, que tendrá lugar del 24 de octubre al 1 de noviembre y que cuenta en su programación con 224 títulos 17 OCT. 2025
Read news
Unicaja y el Obispado de Ciudad Real renuevan su convenio para facilitar financiación a las parroquias e instituciones de la diócesis

Unicaja y el Obispado de Ciudad Real renuevan su convenio para facilitar financiación a las parroquias e instituciones de la diócesis

Más de 160 parroquias y organizaciones podrán contar con préstamos para la construcción o reforma de templos y otras instalaciones 17 OCT. 2025
Read news