Unicaja's Edufinet Project has been awarded the first prize in the category of Financial Education, in the section for the over-65s, during the presentation this Tuesday of the CECA Awards for Social Work and Financial Education 2022. Specifically, the distinction highlights the work carried out by the initiative promoted by Unicaja Banco and Fundación Unicaja to transfer to this demographic knowledge and skills that enable them to manage their own finances with greater autonomy, as well as to improve their skills in the use of digital banking.
It is with that purpose in mind that the Edufinet Project carries out workshops to increase the financial literacy of senior citizens. Its educational initiatives includes 'Edufinet Ambassadors', a programme sponsored by the Fundación de Cajas de Ahorros (Funcas), which addresses, in an online format, issues such as bank deposits, fixed and variable income, cybersecurity and taxation.
Similarly, in collaboration with Unicaja Banco, within the framework of the latter's Corporate Social Responsibility (CSR) and the sector agreement signed in 2022 to improve care for vulnerable groups, including the over-65s, Edufinet is committed to financial and digital inclusion and develops sessions that provide this demographic with the required skills.
Senior citizens have always been a priority interest in the programming of the Edufinet Project initiatives, which has always emphasized the need to undertake activities with which they can acquire the appropriate skills for the management of their finances (now, especially, through digital channels) and, therefore, adapt to the demands of today's society.
With this award, collected by María del Mar Molina, member of the Edufinet Project, during a gala which took place today in Madrid, CECA wants to highlight the importance of financial literacy in society, as a key pillar for economic and financial stability and development.
The Edufinet Project has been working for nearly two decades and is one of the trailblazing financial education programmes in the country. Its objective is to guarantee the financial inclusion of all groups in society, especially the youngest and those over 65 years of age. Throughout this time, it has received several awards, including several recognitions in past editions of the CECA Social Work and Financial Education Awards.
This program has been operational, through an Internet portal aimed at the general public, since the end of 2007, although it began to be developed in 2005. It has the collaboration of more than a dozen institutions and business organizations, as well as 17 universities (16 Spanish and one from Portugal).
Since it was launched, almost 260,000 people have participated in the various seminars, workshops, courses and conferences it has organized. Its web pages have so far registered more than 20 million accumulated visits, with access from almost 180 countries.
All of this has made Unicaja, one of the pioneering entities in Spain to launch an initiative of this type, one of the most active agents in the fields of financial education and inclusion, in the exercise of its CSR and its commitment to society.