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The Smurfs and the SDG, featured in Unicaja Banco’s exhibition at FIDMA 2021

The content of the bank’s exhibition will focus on CSR and will try to involve visitors in the commitment to sustainability

06 AUG 2021

3 Min reading

The Smurfs, United Nations (UN) ambassadors, and the commitment to sustainability will be featured in Unicaja Banco's exhibition at the 64th edition of the Feria Internacional de Muestras de Asturias (FIDMA, Asturias International Trade Show), held in Gijon from 7 to 22 August. With this initiative, the bank intends to inform and raise awareness about the Sustainable Development Goals (SDGs) in the 2030 Agenda.

 

The content of the bank's exhibition will focus on Corporate Social Responsibility (CSR) and will try to involve visitors (open to children, adults, families, etc.) in the commitment to sustainability and its reflection in the UN 2030 Agenda for Sustainable Development, which includes 17 SDGs.

 

With the goal of communicating SDGs in an attractive way, Unicaja Banco (after the completion of the integration of Liberbank on 30 July) proposes a trip around different areas of sustainability, guided by the Smurfs, the main characters in the pavilion of Fundación Cajastur.

 

Commitment to the SDGs

 

The Smurfs will guide visitors around the pavilion, stopping at different activities related to SDGs, and especially to SDG 3 (Good Health and Well-Being), 4 (Quality Education), 5 (Gender Equality), 8 (Decent Work and Economic Growth) and 13 (Climate Action). All of the above will take place in a safe environment, following the recommendations of the health authorities against COVID-19.

 

Created in 1958, The Smurfs are a reference for children and families and they represent universal values such as solidarity, courage, tolerance, work and respect to nature. For those reasons, they are the best UN ambassadors for the 17 SDGs to which Unicaja Banco is firmly committed.

 

Unicaja Banco Action Plan on Sustainable Finance

 

The commitment to sustainability and environmental and social challenges is reflected in the Action Plan on Sustainable Finance, approved by Unicaja Banco in 2020 and updated in 2021 and aimed at boosting the integration of ESG (environmental, social and governance) criteria into its business strategy.

 

All of the above, following the permanent exercise of its CSR and the bank’s interest in contributing and strengthening the principles of good governance and sustainable development in the areas where it operates.

 

Unicaja Banco joined the United Nations Global Compact in 2013 and became a partner of the Global Compact Network Spain in 2017. Additionally, in 2020 it joined the ‘Statement from Business Leaders for a Renewed Global Cooperation’, promoted globally by the Global Compact. 

  • Responsabilidad Social Corporativa

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