In particular, Unicaja Banco will sponsor MTV Music Week Sevilla, which will be running a number of events related to pop music and culture and will be held in different scenarios in Seville.
Unicaja Banco’s support to MTV Music Week falls within its general interest in promoting cultural initiatives in the areas where it operates and, in particular, initiatives related to music.
Unicaja Banco will collaborate as sponsor in the events that will be organized the days before the MTV EMAs 2019, to be held on 3 November in Seville.
In particular, the bank will sponsor the events included in MTV Music Week, which will be held in different scenarios in Seville and will have pop music and culture as main figures.
The sponsorship of MTV Music Week Sevilla is included in an agreement executed by Unicaja Banco’s Head of Institutional Relations and Relations with Stakeholders, Fernando Ríos, and Deputy of Commercial & Special Actions at Viacom International Media Networks (VIMN) Spain, Carlos Martínez.
This support falls within Unicaja Banco’s interest in “promoting and supporting cultural initiatives in the areas where it operates and, in particular, initiatives related to boost music by bringing it closer to the public”, as remarked by the Head of Institutional Relations and Relations with Stakeholders of Unicaja Banco, who has expressed the bank’s satisfaction with sponsoring events with the relevance of MTV Music Week Sevilla.
In general, Unicaja Banco intends to reinforce the support to the productive fabric and to the sectors driving the economic development and employment, both in Andalusia in general and in the province of Seville in particular.
For Carlos Martínez, “it is a real pleasure having the institutional support of Unicaja Banco for these musical events so important for Seville. We are thrilled with working with such a relevant institution which will allow us to develop joint actions very interesting for the audience”.
Seville: center of the music scene
MTV fans will enjoy the different events that will be organized in Seville, city which will become the world’s center of the music scene. The events will conclude with the organization of the 26th edition of MTV EMAs.
In particular, during the event to take place on 3 November, awards will be given to this year’s musical hits and the ceremony will feature the performance of important artist. MTV EMAs 2019 will be held at Palacio de Congresos y Exposiciones de Sevilla (Fibes) and will be broadcasted via the brand’s different platforms.
MTV (www.mtv.es/) is the main entertainment brand for young people in 180 countries, reaching 450 million homes in nearly 30 different languages through all its platforms.
It is part of Viacom Inc. (NASDAQ: VIAB, VIA) and its operations include cable and mobile networks, live events, movies and MTV Studios, a unit dedicated to the production of new contents for SVOD and linear platforms based on an MTV collection of more than 200 titles and franchises for the young.