PURPOSE, MISSION, VISION AND VALUES

Contribute financially to the development of a fairer and more inclusive society with the support of efficient economic management that fully respects the planet's conservation.

To this end, the Group is adapting to new social expectations by continuing to work with stakeholders in order to contribute to:

• Mitigating climate change and promoting the economy's decarbonisation through sustainable finance.
• Enhancing our customers' financial well-being, the general well-being of communities and progress in society.
• Boosting our customers' satisfaction through innovation and digitisation with regard to the provision of the services.
• Fostering socioeconomic development in the geographic areas where the Group has a presence, as well as of the people with whom it establishes relationships, including customers, users, employees, suppliers and others.
• Promoting good governance and transparency in its relationship with stakeholders.

In general terms, the Group is committed to sustainability and CSR by aiming to attain economic profitability based on business ethics, the integration of social and environmental criteria, and the creation of long-term value.

The CSR of the Unicaja Banco Group is based on a set of principles and actions that have contribution to economic and social development within its scope of action as an objective, with full respect for the environment, considering the needs and expectations of the different interest groups with which it wishes to maintain a constant flow of communication by enabling the appropriate channels.

Promotion of these purposes, criteria and conduct, within their own organisation and in in society, is part of an economically efficient management, that is ideal to generate profit, within the framework of sustainable development that accompanies progress and social justice, the fight against climate change and the protection of the environment.

Grupo Unicaja Banco manages its activity efficiently and responsibly. Said activity is geared at the socioeconomic development of all the territories where it is operates, especially those in which it arose, which are Andalucía, Asturias, Cantabria, Castilla-La Mancha, Castilla and León and Extremadura, with which it maintains long-standing ties.

In fulfilment of its Mission, the Company has satisfying the needs of its clients, shareholders and investors and preserving the good image and the reputation of the entity, in the ample sense, as its permanent objectives.

Unicaja Banco and the other companies through which it performs its financial activity aim to consolidate themselves as reference entities in their respective scopes of action, deploying an ample, diverse offer of quality financial products and services, providing a highly professionalised, qualified service, that is appropriate for the demands and requisites of the different client segments, from the point of view of efficient entrepreneurial management, obtaining profit and harmonising all this with the purposes of the different interest groups and the general ones of society.

Fulfilment of the Group’s Mission is performed by abiding by a set of Values, among which there are:

1. Prudence, solvency and stability in the management of resources entrusted by customers, shareholders and investors. 
2. Transparency, integrity, ethical commitment and corporate responsibility. 
3. Business efficiency and continuous improvement of the company's management model. 
4. Provision of quality services, both in-person and online, that meet customer needs and expectations. 
5. Priority given to training, research and innovation as the basis for sustaining environmental, social and economic development over time. 
6. Respect for the environment, paying close attention to climate change. 
7. Commitment to sustainable finances and to the design and distribution of sustainable financial products and services. 
8. Meeting the needs of all key stakeholders. 
9. Pride in belonging to the Group and its project among employees, who are one of the company's main assets and serve as a direct link to customers, shareholders and investors, along with equal treatment in identical situations. 
10. Connection with the territory and socioeconomic development of the geographic areas where the Group operates by establishing alliances with key social and economic players, along with other measures.